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At the Festival of Research Trine Mørk will explain more about the organic consumers of tomorrow. Photo: Colourbox.

2014.04.09 | Research news

Are the organic consumers of the future just a bunch of hippies?

Organic consumers still have a little bit of hippie left in them, and they appear to be compassionate and tolerant people who are keen to protect the environment. But for organic consumers, ecology is also a matter of self-indulgence and personal gratification.