News

Researchers have used coffee to test consumers' willingness to buy climate-friendly products.

2016.11.03 | Research news

New research: Colours make consumers purchase climate-friendly products

Only eight out of 100 Danes can tell if a product is climate-friendly. However, new research from Aarhus BSS now shows that a simple red-yellow-green traffic light label can effectively help the consumers choose products with the smallest carbon footprint.