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2016.12.31 | Research news

Food fiction - when are food product claims misleading?

How do you examine if consumers are being misled by clever ad copy on groceries? It is actually more difficult than you might think. Researchers at the MAPP Centre at Aarhus University have a useful method on the way.

2016.12.13 | Research news

Research: How to make the Keyhole nutrition label more effective

Researchers have explored how the Keyhole nutrition label can win the struggle for the consumers’ attention. The recommendations are clear.

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Revised 28.04.2017